Cultural & Entertainment
Overview
Cross-border cultural and sports projects succeed when creative content and operational delivery are planned together. Performing arts IP, sports events, and celebrity-driven content each involve unique rights structures, institutional approvals, and commercial operating models, that differ significantly from standard brand licensing.
Sunway works with rights holders and overseas partners to structure collaborations that aligns with how China’s cultural institutions, producers, clubs, and platforms make decisions. Our experience with approval processes and commercialization practices helps reduce friction between institutional requirements and market execution.
Market entry cannot be achieved through a single show or event. Effective strategies typically combine touring or residency formats, local venue capabilities, and operational plans for sponsorship, merchandising, and distribution that fit the realities of each target market.
Industry Resources / Partners
Cultural IP holders and producers
National-level performing arts institutions and producers of heritage-themed works with established creative and production systems.
Sports organizations and athlete IP structures
Clubs, leagues, academies, and athlete-focused organizations managing event and image-rights commercialization.
Promoters, venues, and live-event operators
Theater promoters, festivals, arenas, stadiums, and cultural districts hosting tours, residencies, exhibitions, and fan events.
Branding, merchandising, and manufacturing ecosystem
Licensees, consumer brands, e-commerce operators, and manufacturers supporting physical goods, collectibles, and themed experiences.
Distribution and digital platforms
Media and platform operators supporting content packaging, localized distribution, and audience development in target markets.