Invited Guests

Mr Li Ronghua - With over 40 years of experience in automotive dealership and group operations, Mr. Li previously served as General Manager of a major dealership group. He has long led innovations in channel management and ancillary business models and possesses deep expertise in automotive industry management. In recent years, he has served on the boards of several dealership companies and continues to share insights on new energy vehicles and dealership transformation.

Mr Hu Yicheng - Executive at an automotive industry digital intelligence and AI solutions company. Mr. Hu has extensive experience in AI, AR, and MES-driven digital solutions and localized implementation. He focuses on the application of AI, knowledge management systems, and DMS in maintenance and manufacturing processes, actively promoting industry-academia collaboration and talent development.

Policy Guidance

In October 2025, the Ministry of Commerce, together with multiple government departments, issued the Guiding Opinions on Further Improving the Comprehensive Overseas Service System. The guidance proposes establishing a “1+N” service system, leveraging central-local coordination, resource aggregation, and internal-external connectivity. It aims to enhance six key dimensions—public platforms and services, local integration, overseas services, economic and trade guarantees, professional services, and enterprise capabilities—through 16 targeted measures. It emphasizes platform integration, comprehensive service provision, and digital intelligence upgrades, providing enterprises with systematic support for their overseas expansion.

Guest Insights

※ From "Selling Products" to "Managing the Full Lifecycle". Local maintenance and warranties, spare parts and used vehicles, automotive finance, and data assets collectively create a compounding value curve. Enterprises need to transform the traditional "sales loop" into a comprehensive "service loop."

※ Differentiated Markets, Tailored Entry Strategies. Southeast Asia is suited for a light-asset, replicable model that combines electrification with service station upgrades. Central Asia and Africa emphasize commercial vehicle scenarios, where the accessibility and reliability of high-turnover spare parts are critical. The pace of market entry and expansion should be underpinned by localized networks and standardized operating procedures.

※ Digital Intelligence Platforms as the Foundation for Cross-Border Replication. By integrating knowledge bases, process SOPs, dealer management systems (DMS), and diagnostic platforms, enterprises can establish a "training-operation-review" cycle. The standardized "six-process" SOP model, combined with private databases and AI, reduces reliance on individual experience and enhances consistency and replicability across multiple countries and service locations.

Aligned with the“Guiding Opinions”, the seminar-workshop highlighted the importance of platformization and digital intelligence. By applying regulatory frameworks and public services to reduce uncertainty, leveraging localized networks and digital platforms to enable replicable execution, and fostering multi-party collaboration, enterprises can improve the predictability, efficiency, and scalability of their cross-border operations.

Conclusion

The overseas expansion of enterprises has entered a structural phase characterized by service orientation, localization, and digital intelligence. In navigating international markets, Shanghai Sunway Law Firm remains committed to a strategy rooted in legal expertise, guided by industry insight, and supported by data. By building a robust legal framework, deploying localized networks to ensure effective implementation, leveraging digital intelligence to enhance operational consistency, and fostering an open, collaborative ecosystem, Sunway Law supports enterprises in achieving sustainable, efficient, and scalable growth abroad.