As Shanghai Sunway Law Firm continues to expand its global footprint and advances multiple practice areas in parallel, our firm remains committed to exploring new dimensions of professional service.

Recently, Sunway partnered with SHISPACE, a specialist image consultancy, to deliver a  one-on-one image and style analysis for our entire team , using a color aesthetics assessment to refine professional identity.

In this focused professional development program, each team member explored two core modules, personal color analysis and style identification, to better align individual appearance with professional presence.

Applying  internationally recognized color analysis techniques, consultants identified suitable colour palettes for each person's clothing, accessories, and makeup. Instead of relying on personal preference, the analysis examined how different colors interact with skin tone, to help present a confident and polished professional image across various work settings.

Within Sunway's global strategy, developing a clear and consistent professional image has become an important part of strengthening our international competitiveness. As Chinese enterprises accelerate their global expansion, legal service presentation should also align with international professional standards.

In recent years, Sunway has actively participated  in international legal exchanges, shaping a professional global presence grounded in the openness and professionalism of Chinese lawyers.

The refined management of professional image is a small but meaningful reflection of this strategy. 

Beyond professional capability, Sunway has always valued the personal dimension of legal services. Through the color analysis process, our team gained deeper self-awareness, enhancing our team’s professional presence. This heightened awareness naturally translates into greater attentiveness to our clients’ needs, supporting a more thoughtful and responsive service experience. 

Research in color psychology indicates that color influences far more than outward appearance and is closely connected with emotional and psychological states. Through color analysis, our team learned how to enhance professional presence through attire, while gaining a deeper understanding of non-verbal communication across different cultural contexts. 

The collaboration with SHISPACE reflects Sunway's team culture.  Going forward, Sunway will continue to capture these moments, reflecting our professional standards and dynamism.